Website Audit

1. Technical SEO Audit

• Crawlability & Indexability: Ensure that search engines can easily crawl and index your site. Check for issues like broken links, orphan pages, and correct use of robots.txt and XML sitemaps.
• Site Speed & Performance: Analyze page load times, mobile responsiveness, and overall user experience.
• Mobile-Friendliness: Ensure the site is optimized for mobile devices, as Google uses mobile-first indexing.
• HTTPS Status: Confirm that the site is secure with HTTPS, as it is a ranking factor.
• Structured Data: Check for the correct implementation of schema markup to help search engines understand your content.

2. On-Page SEO Audit

• Keyword Optimization: Analyze the use of target keywords in titles, headers, meta descriptions, and content.
• Content Quality: Assess the relevance, depth, and uniqueness of content. Look for thin content and opportunities to add value.
• Meta Tags: Check the optimization of meta titles and descriptions, making sure they are unique, relevant, and of appropriate length.
• URL Structure: Ensure that URLs are SEO-friendly, meaning they are clean, descriptive, and use hyphens instead of underscores.
• Internal Linking: Evaluate the internal link structure to ensure it distributes page authority effectively and supports user navigation.

3. Off-Page SEO Audit

• Backlink Profile: Analyze the quantity, quality, and relevance of backlinks. Identify toxic links that might harm SEO.
• Social Signals: Assess the presence and engagement on social media platforms, as they can influence SEO indirectly.
• Local SEO: For businesses with physical locations, ensure consistent NAP (Name, Address, Phone number) data across the web and optimize Google My Business listings.

4. Content Audit

• Content Gaps: Identify topics or keywords that are not covered by your current content.
• Duplicate Content: Find and eliminate duplicate content that could harm your rankings.
• Content Updates: Identify outdated content that could be refreshed or repurposed.

5. User Experience (UX)

• Navigation: Evaluate the ease of navigation and ensure a logical site structure.
• Design: Ensure the site design is user-friendly and aligns with best practices for engagement and conversion.
• User Engagement Metrics: Review bounce rates, session duration, and page views to assess how users interact with your site.

6. Competitor Analysis

• Keyword Gap: Identify keywords your competitors rank for that you do not.
• Content Comparison: Analyze the content strategy of top competitors.
• Backlink Gap: Review competitor backlinks to discover potential link-building opportunities.

7. Analytics & Reporting

• Traffic Analysis: Review organic traffic trends, identify sources, and analyze behavior flows.
• Conversion Rate Optimization (CRO): Identify opportunities to improve conversions from existing traffic.
• Goal Tracking: Ensure that goals and events are properly set up in analytics tools to track conversions and other key metrics.

8. Action Plan

• Priority Fixes: Create a list of issues prioritized by their impact on SEO.
• Long-Term Strategy: Develop a strategy for continuous improvement based on audit findings.

An SEO audit can be done using various tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and others. Would you like assistance with a specific area or tool for conducting your audit?